Despite the subprime mortgage meltdown, online lead generator, Lead Planet, is reporting an increase substantial in consumer requests for home loans. The California based mortgage marketing company said it received a record number of homeowner requests for refinancing in the 4th quarter of 2007 and the 1st quarter of 2008. The mortgage loan quotes during the first quarter of 2008 were up an astonishing 164% over the first quarter of 2007.
The Lead Planet ackowledges the increasing number of loan defaults and interest rate cuts as the primary reasons for the increased loan application volumes this year. According to Dan Ambrose, “Most of the mortgage companies that are left have shifted to reverse mortgages or FHA mortgage lending.”
Founded in 1999, the Lead Planet provides quality mortgage leads to lending professional. They remain a direct lead provider who generates loan applications directly from the consumer. The Lead Planet generates their leads on the internet through serach Engines like, Yahoo, MSN, Google and AOL. Ambrose “maintains that they do not buy leads from other lead aggregators.”
